Meet Your Makers: Why Ideas Are the Key Ingredient with Amelida Celepija
Not Just Any production coordinator on problem solving, small adventures and being part of an ecosystem that cares to move the needle in regards to creativity.
Photo credit: Brenna Duncan
Amelida is the production coordinator at talent-led production company Not Just Any – a multi-talented manager whose passion for the arts helps further elevate creative teams, allowing them to collaborate to deliver world-class content.
LBB> What first attracted you to production - and has it been an industry you’ve always worked in or did you come to it from another area?
Amelida> Film helped me feel safer in the world. It helped me relate to people, have adventures and often it served as the background to a lot of the memories that I created as a kid. But I’d never considered working in production growing up and it wasn’t something I saw as a possibility as I didn’t have a ton of experience or know of anyone in the industry. Despite that, I knew what great films, music videos and ads were.
In fact, that’s what makes working at NJA now so gratifying. Previously, our managing director Emily Rudge was involved in some of the work that helped build my film vocabulary early on – stuff like director Jenn Nkiru’s “Rebirth Is Necessary”. When that project came out it was everywhere. It was so important to us here in London and unlike anything we’d had before. And that was just one of a long list of incredible people and projects Emily had worked on: videos for Love$ick by Mura Masa (dir. by Yoni Lappin), Jonas Lindstroem, Kamasi Washington and more. These were all musicians and directors whose work I admired and she’d been there, behind it all...
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