Aquafresh "Plus"

The standard proposition for tooth paste brands, and Aquafresh in particular, is successfully conveyed by this 20" ad which shows a woman transforming herself by using it first thing in the morning. We all want something to give us a bit of zing in the morning and to leave the house feeling fresh, and this is a handy reminder that it can be provided by the right toothpaste. And coffee... lots and lots of coffee.
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