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David Carson Elevates The Macallan Whisky with Immersive 3D OOH

Potlatch partners with Not Just Any to bring David Carson’s textural world to life for The Macallan’s Sherry Oak collection.

Luxury creative agency Potlatch has partnered with leading visual content specialists Not Just Any to create a landmark outdoor campaign for The Macallan’s recently released Sherry Oak Collection. Furthering the luxury whisky maker's strong and growing presence in the APAC region, the campaign will feature an initial run of five signature outdoor locations as part of a wider global product rollout...

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