Turtle Wax unveils surreal new campaign

Turtle Wax unveils surreal new campaign
You Are How You Car directed by Aidan Gibbons and Nate Robinson of Not Just Any. A bold new campaign from Turtle Wax has hit the road, quite literally, with cars that sport oversized human heads cruising confidently through city streets.
Directed by Aidan Gibbons and Nate Robinson of global production company Not Just Any, the campaign brings to life the idea that when your car gleams, so do you.
Titled You Are How You Car, the campaign made its debut across the US, UK, and India with two vibrant TV spots, Pamper and Face It. Each film captures car lovers radiating pride in their well-kept vehicles, with a surreal twist: seamlessly composited human faces on car bodies...