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Not Just Any signs director Robbie Samuels

With over two decades of experience, Samuels brings a distinct storytelling approach to the London-based studio.

Production company Not Just Any has welcomed award-winning Black-British writer and director Robbie Samuels to its roster. With over two decades of experience, Samuels brings a distinct storytelling approach to the London-based studio.

A graduate of Central St Martins and Edinburgh College of Art, Samuels has built a career writing feature films and directing commercials. His recent campaign Aunt Angie earned two American Gold Advertising Awards. A former participant in the TIFF Talent Lab, his short films have been showcased at international festivals, and he was recently featured in Vanity Fair.

Samuels’ portfolio includes award-winning short films, branded content, and commercials for global brands such as Ford, Discovery Channel, TNT Sports, and Legal & General. His ability to craft compelling narratives and innovative visuals makes him a valuable addition to the company’s growing roster...

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