Brave Uses AI and Unreal Engine to Bring a Juicy, Colourful World to Life for Naked Smoothies
'Live Colourful’ brand platform launches with spot directed by Not Just Any's Ayla Spaans
Reimagining the role the brand can play in consumers’ lives, Naked’s latest campaign ‘Live Colourful’ is all about breaking free from the grey, monotony of the daily grind, and putting the spark back in the day.
To bring ‘Live Colourful’ to life, Brave worked with Not Just Any and director, Ayla Spaans, and created a truly original vibrant fruity world using AI and Unreal Engine. These tools meant they could fully immerse themselves in creating something so juicy, colourful and fresh, and show the audience the most important qualities they’re looking for in a super smoothie, in a way that felt not only distinctive, but also delicious and desirable.
The film, set to Mtume’s hit, ‘Juicy Fruit’, sees the ad’s hero fly through the fruit world, before being snapped back to reality by the ringing of her phone. Instead of answering with her usual greeting, she does something a little more ‘colourful’...
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